Swapfiets is the world's first 'bicycle as a service' company. Founded in 2014 in the Netherlands, the scale-up quickly grew into one of the leading providers of micro-mobility in Europe, with more than 220,000 members in the Netherlands, Germany, Belgium, Denmark, France, Italy and the United Kingdom. Selecting a global HR platform was essential for managing its rapid expansion and ensuring consistency in recruitment and talent acquisition across multiple countries
Hypergrowth and rapid international expansion is great. It does however affect the way you onboard, pay, promote and develop people. With Swapfiets expending to so many countries they faced limitations of the, Dutch originated, HR operations. The payroll platform used in The Netherlands has been stretched to also run payroll for new operating countries, core HR administration was partially done at HQ level and for other parts locally. HR realized that to further facilitate the company’s growth a new HR operating model and tech stack was needed.
This is where worldofwork™ came in. The HR team of Swapfiets was already exploring the market for possible solutions, but their findings were somewhat unclear and triggered a set of questions. The HR Tech world is swamped with vendors that can do a lot, but with very different approaches. Before selecting a platform some fundamental things need to be addressed. What makes your company and HR operations different from others? And what do you need to create a solid foundation for massive international expansion? Which part of the HR operations will be executed globally and which processes will run locally?
Before simply selecting an HR solution that offers global capabilities, worldofwork™ guided the Swapfiets HR team trough several stages to define the context specific for their organisation and culture. What we did:
Swapfiets was able to make a rational and well-considered choice in selecting the HRTech vendor they wanted to work with going forward. The team is currently implementing a solution that really fits their current and future needs. HR operations was able to compare all potential vendors and engage with their preferred HR-IT solutions provider and technical integrations as well as reporting requirements were described before the actual implementation was kicked-off. Swapfiets is up for a controlled and impactful digital transformation cycle.